Skye Book Review: Thumbonomics by Heather Lutze

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What do you think is the number one complaint of business owners when it comes to social media?  It is, without a doubt, the amount of time it takes to keep up with it.  There is a new book by  Heather Lutze, called Thumbonomics that tackles this very (sometimes daunting) issue and gives you a plan of attach to achieve a great return of investment from your social media.

I will admit to being a real sceptic when it came to SEO (Search Engine Optimization) and the (alleged) importance of blogging, twitter, facebook – until that is, I met Heather, and listened to one of her keynote presentations.  I am still not an expert, nor do I aspire to become one, but I am better informed and through her advice and guidance have a system that works (mostly) for me. Heather took what was a mystical language and concept and presented in a pragmatic and down to earth manner.

Is there more I can learn? absolutely.  Is there more I should be doing? probably.  Thumbonomics is the guide which will lead you step-by-step, through the development and application of your social media marketing program.  Lutz, who is known for her “Findability Makeovers” and creative strategies, will explain the latest technologies for business in social media in ENGLISH and how to use them on a daily basis.