“Cultivate is a comprehensive tour of the most powerful insights about business relationships… the reader has the necessary tools for diagnosing relationship issues and fixing them for the greater success of both the individual and the organization.”
Keith Ferrazzi
Bestselling author of Never Eat Alone & Who’s Got Your Back
Cultivate
The Power of Winning Relationships
“Morag has brilliantly put into words the complexities of the human factor at work!”
Dr. Marshall Goldsmith
Author of NYT and WSJ bestseller Triggers
About The Book
Leaders rarely fail because they lack technical ability but because they don’t cultivate effective working relationships.
The people skills, the so-called “soft skills,” are what get the “hard goods” delivered.
Through pragmatic models and examples, Cultivate: The Power of Winning Relationships reveals the four relationship behaviors and their dynamics that are at work in companies (and in life), so you can identify and transform the relationships around you, including the one with yourself.
Praise
For The Book
Praise For The Book
“This book takes topics that most of us know (emotional intelligence, psychological safety, building trust, etc.) and gives us concrete strategies to help us bridge the knowing-doing gap. Clear, concise, and robust advice for anyone who wants to improve their personal and professional relationships.”
Deborah Grayson Riegel
Lecturer, Management Communications, The Wharton School
“How do you build effective working relationships in your organization? In this book, Morag Barrett draws on her extensive business experience to offer an insightful response to this fundamental question. Barrett helps us identify key relationships that merit our attention the most, as well as how to work effectively with allies, rivals, and adversaries.”
Michael Roberto
Trustee Professor of Management, Bryant University
“Morag Barrett has hit a home run. She has challenged us all to embrace the most important verb in winning lasting and genuine relationships – Cultivate.”
Tommy Spaulding
New York Times bestselling author of It’s Not Just Who You Know
“Written in a simple, straightforward, and conversational style, "Cultivate" is filled with a variety of valuable tools, tips, and techniques to help the reader enhance their effectiveness through building and nurturing “winning relationships.” Morag's central framework -- "The Relationship Ecosystem" model is, alone, worth the price of admission! In short, if I were to recommend just one book on how to "cultivate" better business relationships, this would definitely be it.”
Todd Cherches
BigBlueGumball
About the Author
Morag Barrett helps leaders achieve outstanding results through the power of their professional relationships.
She is an in-demand keynote speaker, executive coach, leadership expert, and bestselling author of three books: Cultivate: The Power of Winning Relationships, The Future-Proof Workplace, and You, Me, We: Why we all need a friend at work (and how to show up as one!).
Morag excels at helping leaders and organizations see the gaps in their development and discover new ways to move past them. A pragmatic ideator, she finds unique solutions to problems (usually through the power of connection). Her greatest joy lies in giving leaders the tools, encouragement, and resources they need to become the best authentic versions of themselves they can be.
About the Author
Morag Barrett helps leaders achieve outstanding results through the power of their professional relationships.
She is an in-demand keynote speaker, executive coach, leadership expert, and bestselling author of three books: Cultivate: The Power of Winning Relationships, The Future-Proof Workplace, and You, Me, We: Why we all need a friend at work (and how to show up as one!).
Morag excels at helping leaders and organizations see the gaps in their development and discover new ways to move past them. A pragmatic ideator, she finds unique solutions to problems (usually through the power of connection). Her greatest joy lies in giving leaders the tools, encouragement, and resources they need to become the best authentic versions of themselves they can be.
Additional 
Resources
Additional
Resources
People First Podcast with Morag Barrett
Listen for more insights on the people side of successful business and careers.
Book Club Discussion Guide
Apply the book’s principles to real life with these practical, guided questions.
8-Day Relationship Action Plan
Learn how to kickstart your professional network in only eight days.
Cultivate Winning Relationships in Your Organization
Keynote
Ally or Adversary? The three secrets to cultivating winning relationships
Workshop
Cultivate Winning Relationships
Online Course
COMING IN 2023
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