Communicating with Millennials and Gen Z
with Ashley Williams
Ashley Williams is the leading millennial and Gen Z content marketing strategist, spokesperson, and a global speaker for brands that want to reach younger generations. Ashley is the founder and CEO of RIZZARR, a technology-enabled content marketplace. Through RIZZARR, Brands are able to find and work with millennials and Gen Z content creators worldwide. (Not to date myself, but she teaches me a lot in this interview!)
Let’s dive in.
The Origin Story
It’s a hard knock life when you want to be a singer, but can’t carry a tune to save your life. The next logical step was acting or entertainment of some sort. (Shoutout to her favorite role as Abigail from the Crucible!) Ashley’s inspiration for RIZZARR unfolded from a place of existential questioning and a quest to find her voice.
“I continued to see the growing need for my generation to have an authentic, empowering platform where we could voice our thoughts and connect with like-minded peers worldwide. That’s what inspired me to create RIZZARR.”
Ashley pushed past the feeling of imposter syndrome to create an amazing brand and business.
Start With Your Why
That little insidious voice who tells you you’re not good enough? That you don’t belong? Push it down into the abyss. Focus on your why. Focus on your purpose. Reconnect with the lives you impact and want to impact. Even Michelle Obama had doubts about feeling like she belonged! You belong. You are here for a reason. When you’re feeling down? Remind yourself of the why.
Lowlights & Highlights
Starting your own company is HARD WORK! For Ashley, the doubt that the business would take off was very real and present. It can be disheartening and soul-crushing. Some team members may not fit. The leadership growth spurt is painful. The important thing to realize is that all of these things are pieces in a puzzle. There will be mistakes. Hindsight is 20/20. You have to look past those lowlights and see how they accentuate the highlights. You will have wins, but the day-to-day consistency? That’s the ultimate win.
At The End Of The Day
Regardless of generational differences, we all have similar values that align with making the world a better place for all. The ultimate goal for RIZZARR is to really shift how youths see themselves and how they contribute to shaping the world. Being thoughtful about the content you put into the world and how you make others see themselves plays a critical role in creating an impact that spreads across our world.
What Makes An Effective Leader?
Ah, that is something I cannot just give away. You’ll have to tune in to our interview to hear how Ashley so eloquently tells the making of an effective leader.